Numbers and new thinking in social media – Monday June 22nd 2009

A new academic paper on ReTweeting on Twitter. 8,000+ words about ReTweeting. That’s 50,000+ characters which is about 364 full Twitter messages. Uhm, overkill anyone? If you ignore the awful academic language and the stupid opinions about no proper rules, there are some good stats there:

  • 52% of retweets contain a URL
  • 18% of retweets contain a hashtag
  • 11% of retweets contain an encapsulated retweet (RT @user1 RT @user2 …message..)
  • 9% of retweets contain an @reply that refers to the person retweeting the post

Value is king. Helge hits the nail on the head when talking about the future of marketing. Add value, don’t get in the way of someone, don’t broadcast. Helge once again shows why he’s at the cutting edge of online marketing.


Foreverism encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything.

Ad recollection stats. Ads that run on websites with related content are 61% more likely to be recalled than ads running on sites with unrelated content.

The study also revealed that social network, shopping, and food sites generate the highest recall levels (29% to 39%)

Making sense of search positioning. Harder than it looks, right?