Digital Marketing Strategy, Social Media training courses, digital strategy, online marketing, mentoring, consulting
Sorry, no infographics to be found here.
Here’s Drew’s take on his week of letting Twitter and Facebook decide for him on certain things.
Facebook tests a new box on profiles that shows all the Pages you’ve liked.
Twitter makes you a better CV maker? You’re still making CVs though…
Google Small Business has a blog. Hopefully some good tips on the way from them.
Bank holiday or not, here are some links for you to munch through.
Brendan has a good post on generating leads from social media.
Lots of opportunities in using Google sets for research and insight.
Forrester tells marketers to stay away from the likes of Foursquare and other location services for now. Sure there’s only a few million highly influential people using it. Am sure the wait and see applied to the web in the early days too. It’s what you make of the medium that matters, be it 10, 1000 or a billion people on it.
Meanwhile PlacePop takes the location idea and applies it to vouchers.
I like this idea. Test drive a new Mazda via a Facebook game/app.
If you’re into PR then follow the PR Page from Facebook. Lots of tools and ideas for PR professionals.
Simple starter guide to Facebook Advertising.
Good analysis of the top Facebook Pages in Ireland from Brendan.
So no new records on Twitter for the World Cup final.
Location-based classifieds. Twitter mixed with Foursquare for Craigslist?
Facebook tool that allows you to get more data about the fans on your Facebook Page. See are they talking about you.
Mobile video capture is obviously on the rise.
Facebook now pushing 3 billion likes a day. 3 billion!!!
6 digital trends to watch. Bit boring and mainstream and ones really that are aalready happening.
More from Spoiltchild on landing pages.
YouTube Mobile now serves 100Million videos per day now.
Twitter now doing 800M searches a day.
How to opt out of Apple iAd data logging.
All the Facebook stats you never wanted.
What three things should you do in social media? Well first is listening.
Ways of figuring out more about those who follow you on Twitter.
Official stats from Facebook themselves.
Facebook is the largest publisher of display ads in the U.S. beating Yahoo! 176 billion display ads, up from just 70 billion a year earlier.
Interesting idea. Using staff for your media instead of buying ads.
Postponed.
Update: Sorry folks, not enough interest for the 7th. We’ll try for August 4th. Post to come.
I’ve been asked about doing another Measure It! for Wednesday July 7th from 10am to 12pm. If there is interest we can do one. Ideally we need about 30 people to register interest to make it worthwhile. We’ll have at least two presentations and as usual, a task to do as well.
Please leave a comment over there –> if you want to attend.
So you may or may not have seen the study we did with the National College of Ireland on Facebook usage. Check it out. It’s good! The main science bits are:
So we might have banner ad blindness going on around the web and maybe Google Ads on the right side of results don’t get much love but it seems for Facebook so far, ads work and people pay attention to them.
More importantly in my view is that people are naturally paying attention to information that shows up in their News Feed and a business is allowed to send their updates to this News Feed when someone Likes/Becomes a fan of the Business Page. So set up your Facebook Business Page and update on a regular basis. Tie it into a Marketing Calendar. The only cost is your time.
The Golden Age of mobile and online advertising is here?
Not just iPhone (though still the giant for mobile Facebook usage) that sees mobile Facebook usage. Android usage for Facebook? 7 Million a month.
Webinar: How can Nokia recapture the Youth market. June 23rd.
The PSFK London conference in September has some early bird tickets available. Well worth going to.
Twithority. Twitter search with results linked to number of followers.
Ford shows off their new car on Facebook first.
Big spenders on social networks? Heavy users. Wonder why Google, Facebook and the like want you online more?
Keith from Realex said the dog ate his preso. Stay tuned for an update.
In this new phase of communications where earned media is the game then you need to not throw about “We’re great, buy our shit now will ya?” messages but instead become a publisher and advertiser. Creating something of use that can perhaps be reused or resent to people. We live in an age where content creation is a democratic idea but so is distribution of it. If you create good content then maybe the community you’re in online will spread it much further and it has more power as it comes from a person they know.
What do you want to get out of this?
If you’re going to invest time and resources creating content you need to be very certain what your endgame is. You need to figure out that if you are going to change the copy of your website, write some blog posts, work on status updates on Facebook or Twitter, that you are doing it for a purpose. For your business. What is that purpose? With your content, is it a way of showing off your authority, is it a case study of how you helped someone out, is it a direct way of making sales, is it a discount on goods, is it information that shows you care about the wider community? Lots of questions. Look at all the ones the communications bible brings up!
Who are those you want to energise?
Forget demographics, ask yourself who are the people you want to create good content for and as a result of good content, they interact with you and even help spread the word? Who exactly is the market for your products and services and what do they like online, on blogs, on Facebook, Twitter, discussion forums etc.? Use the likes of the Facebook Ad system to figure out the volume of the people you are interested in interacting with and increase that by perhaps 30% for overall Internet numbers.
Themes
After figuring out what you want from working in an online media and who the people you want to work with are then you need a properly considered plan on when and what to send out. You can’t be doing anything adhoc or randomly. Unstructured might be more fun but a plan keeps you on message, allows you to measure how well you’re doing and makes people more comfortable and familiar by the fact you are interacting them on a regular basis. Themes could be a week long education initiative, a week of special offers/discounts, a week of tips on how to use your products more efficiently etc. Themes allow you to be repetitive with your overall message without using the same enforcing updates again and again.
Tweak their bits, get reactions
Interactions here are key. They might be weak emotional engagements but you every comment on a blog, every reply or ReTweet on Twitter, every comment or the weak but effective “Like” on Facebook is someone taking time out to react to your content. Not job done but certainly a recognition of sorts to what you’ve done. So figure out what people like by past experience or see how they presently interact with their friends on Twitter and Facebook, what content gets them going and see can you provide content like that. Getting interactions too might be as simple as asking for them. Solicit opinions with your content, go away from the broadcast type telling of news and lecturing. Ask on Facebook, blogs, Twitter: “What do you think?” “What do you think should be done?”
Update daily, measure weekly
On a weekly basis, evaluate how your content plan is going. Comments on the blog posts, links to the post. Interactions on Facebook using the Insights option. Views on your YouTube video, links to the video on YouTube. To start with you’ll be in prospecting mode, figuring out what works and what doesn’t. From that you’ll become more experienced with this, making it easier to gear up and plan well in advance and having much better knowledge what will work based on what worked before. The Insights tool especially will tell you what age groups and genders are being responsive and which are not which should give you crucial data on what to change and what to keep.
Content Curation
Knowing what people like, you can be the one that acts like a mini-newsfeed for them. Summarising industry news, interesting blog posts, showing videos they might like etc. Think of the daily papers they have on Newstalk or Morning Ireland, can you do the same with websites that apply to your area? The Fluffy Links blog posts I write are one such example of content curation.
Zeitgeists
Budgets, breaking news, elections, Apple products, volcanoes – They all impact people and all give us the opportunity to share our take and our authority on issues. Also, when you think about it, the marketing for these events has been done by the media already so it’s a nice opportunity to tie in to something relevant if you also have something relevant to add to the mix.