Digital Marketing Strategy, Social Media training courses, digital strategy, online marketing, mentoring, consulting
Facebook will get serious about location, very soon.
There’s money in virtual goods, we know this and money in location sensitive virtual goods too.
Genius. Tech support for your company via your Get Satisfaction Facebook Page Tab.
Paul links to a free e-book on pricing.
The big big news is what Facebook is going to evolve to. Facebook Pages all over the web.
Facebook Users Prefer Broadcast Media.
Foursquare Introduces New Tools for Businesses.
How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor
Online behaviour and usability.
Facebook and elections, might be important for Ireland in the next few months.
Corona, much easier way of building iPhone applications?
Waxy has an amazing history of media pieces on tech being used for crime. The latest Please Rob Me website is just this iteration’s version of “telephone to tell burglars when you’re not at home”.
The U.S. Military is now saying ok to troops using social networks.
What marks out good engagement in social media? Some of the Cs of social media are in the title of this post. A while back at the EU NGO event we were asked about methods of engaging online and I thought that these were relevant.
Creative
There are only so many flash mobs, viral videos, blogger launches, hashtag polluting tweets and phototagging campaigns you can take and that can be cloned and redone again and again before people become sick of them and starting generating negative sentiment towards them. Do a Princess Bride night, do a Tweasure hunt.
Consistent
Update your Facebook Page on a regular occassion. Update your blog. Respond to questions and replies. Be around on Twitter and if you are interacting, answer questions even if they make you uncomfortable. Don’t selectively answer positive questions or broadcast out happy clappy stuff while people are tweeting you and having issues with your service.
Constructive
Add to a conversation. Earned media. If you know the answer to something, share it, share your experiences and insight. If you are worried about giving away knowledge and your IP, just how empty is your playbook? A few blog posts, tweets or Facebook updates shouldn’t make the smallest of impact on your body of earned knowledge. If it does, worry more about why, not about hiding it away.
Community-minded
Do stuff to make the overall community better. Do you necessarily need to wait to be asked? The more you partake, the more you are part of the community and the more you’re respected and loved.
Use case studies
Case studies are stories. We like stories. We put ourselves in stories, we make things up and wrap them around the words in the case studies. Telling a good story is important for any product/brand but having someone retell that story and add their own personal bit of magic to it is more powerful.
The above are a bit like the “Be” Tweet I sent out months ago on how to use Twitter well: Be useful , Be interesting, Be first , Be around, Be supportive
About three weeks ago I ran the Online PR course/workshop. The dealio with it was that those attending didn’t pay with money but accepted that they had a task to blog/Tweet something they found useful from the course. Thanks for the 35 people who came along and the below folks who have so far blogged about it.
Leo Fogarty. Includes a video too!
Social media works for some orgs, not for others. Dachsis covers how to sell the idea to your organisation.
Another way to measure website traffic in Ireland. IrelandMetrix top sites.
Interesting how larger firms are now stopping analysts with big “microbrands” from using them. Blog and Twitter only on company space.
How Del taco uses Facebook to market itself.
Video: Should everyone get involved in social media?
Video: Cory Booker explains his strategy
for using Twitter and other social media to take on what he calls Newark, New Jersey’s “reputational problems.” … Booker points out the eye-catching fact that his reach on Twitter is some multiple of the number of people who actually live in Newark.
Social media and plumbers? Really? Yes.
8 guides to use social networks for business.
Good metrics to track social media campaigns.
So running someone else’s Twitter account. Should you?
What’s data worth?
150,000 Irish are on Twitter. Gabby feckers aren’t they?
Online Marketing Plan template from Toddle.
Pivotal talks face to face promotions.
If you’re into Foursquare. Foursquare X looks er mega.
And on that. How to become a smarter social business person.
The 5 Reasons You’re Failing In Social Media
Nice idea. To promote media uses of xbox instead of just the gaming aspects, they’ve been putting on free concerts with bands that will appeal to the teen demographic. Earned media.
Social media people in Ireland on Twitter. At least according to their bios.
Google allowing businesses to post context sensitive promotions on Google search results. Lovely idea.
Nike iPhone App takes colours from your photos and then designs a shoe with them.
Duarte’s blog posts are always insightful. When given an excel file full of numbers, how do you present it? Here they show you.
Stats this week from survey/research company Sysomos show that worldwide Ireland has 0.5% of Twitter users which works out at being 17th on Twitter accounts.
In terms of being noisy, we come 15th in volume. That is, 0.60% of Tweets on Twitter come from Ireland. Iran shows up on this list though which is probably to do with people listing they are from Iran to help the “green revolution” over there.