Category: Social Media Analysis

Some September Links

Internal blogging is also good for an organisation.

The dangers of social media for ad agencies. It basically says they are not involved enough and will be left behind.

Making an iPhone App? Some tips on what works.

Some videos to help with creativity.

Facebook Mobile usage up 300% in the past 12 months.

Social networks accounted for 21.1 percent of all online display advertising impressions in the US as of June

Crowd doesn’t like what you did, ask the crowd to make a better suggestion. Kodak gets the public to name their new camera.

Big big article here on what works for SEO and the level of importance of those factors.

Social media search.

Social Media Expert or Jester

These are my personal opinions and not those of my employer, oh hang on…

Lots of people are now social media experts in Ireland. Twitter is overflowing with them. I got reminded of this by Fergal’s post. Are these social media experts all experts or are they jesters?

Jester
Photo owned by time4coffee (cc)

Some things to consider:

Are they a jester because they are now twitter consultants, yet are on it just three months? This tool is handy for finding that out.

Are they a jester because they tell companies to follow the influencers?
Be they on blogs, Facebook or Twitter. Social media means everyone is an influencer because everyone is connected to the rest of the world in a few steps. Gunning for people with good blog traffic, good blog subscribers and thousands of Twitter followers means you will miss the ones at the edge that start the trickle that start the flood. Go for quality, not quantity.


Are they a jester because three months ago they were Web 2.0 experts?
9 months ago they were business coaches, 18 months ago they were business strategists and two months time they are going to be cloud computing experts?

Are they a jester because they call Twitter users Tweeps and use all these new names?
Using made up words can sometimes be a sign that they can’t evangelise themselves in existing business segments. I’m not too comfortable myself even with social media, beats Web 2.0 though.

Are they jesters because they insist on “managing” your presence?
Why don’t they trust you to run your Facebook, Twitter or blog?

Are these social media ninjas jesters because they are afraid to offend in case they might lose a lead?
Standing your ground means some people won’t like you. Reputation management is not about making everyone like you.

Are they a jester because they are also a coach?
Aren’t coaches people that work in sports or those that tell politicians the best way to lie? A coach is someone who trains someone but never lets them out of their control, right? A coach works with zombies, no?

Are they a jester because they write bullshit posts like this?
Hiiiiiiiiiii!

Social media stats and links – July 15th 2009

Brilliant post from Edelman Digital. It’s not a numbers thing. Not about followers, not about the “influencers”. As Jason says and says so well:

what we need to offer our client is the opportunity to become trusted influencers themselves

YouTube is blowing away the competition in the UK.

April UK online video views were up 47 percent to 4.7 billion from the year before, clocking up 971 million ad views in the process, comScore says. But the winner is clear – YouTube is still swallowing the lion’s share of views, with videos watched 2.4 billion times in the month, up 58 percent from last year.

Face to Face will always beat banner ads, social media ads and whatever comes next but each iteration, we do get closer using tech to that face to face power.

Got your Facebook username? Well done. Make sure the Facebook Page doesn’t outrank you in Google though.

Social Media tidbits – July 2nd 2009

Online PR is more than a numbers game says Bespoke. Too right.

We are social worked on a fascinating Loop the Loop campaign.

Numbers. You can measure it. Supermegapost about measuring and evaluating sponsorships and events.

A workable advertising model?

Content is free and advertisers pay because they can target by default. If consumers choose to turn targeting off, they can pay or forgo the content.

This is how to use an iPhone to market. Add value. See what Absolut did?

Numbers and new thinking in social media – Monday June 22nd 2009

A new academic paper on ReTweeting on Twitter. 8,000+ words about ReTweeting. That’s 50,000+ characters which is about 364 full Twitter messages. Uhm, overkill anyone? If you ignore the awful academic language and the stupid opinions about no proper rules, there are some good stats there:

  • 52% of retweets contain a URL
  • 18% of retweets contain a hashtag
  • 11% of retweets contain an encapsulated retweet (RT @user1 RT @user2 …message..)
  • 9% of retweets contain an @reply that refers to the person retweeting the post

Value is king. Helge hits the nail on the head when talking about the future of marketing. Add value, don’t get in the way of someone, don’t broadcast. Helge once again shows why he’s at the cutting edge of online marketing.

Foreverism.

Foreverism encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done. Driving its popularity is technology that allows them to find, follow, interact and collaborate forever with anyone & anything.

Ad recollection stats. Ads that run on websites with related content are 61% more likely to be recalled than ads running on sites with unrelated content.

The study also revealed that social network, shopping, and food sites generate the highest recall levels (29% to 39%)

Making sense of search positioning. Harder than it looks, right?