Category: Communications

Online PR Course – May 2010

After getting some feedback from folks (thank you) I’ve rejigged the Online PR Course I gave back in January and will now be doing a premium course based on it. It will be on May 4th in the Camden Court Hotel, start at 9.30am. 210 euros for a day, inc lunch. Max places = 14. If interested email damien mulley.ie with subjectline: May Online PR

Online PR course breakdown

  • 0. Basics of Online Comms
  • 1. Developing a Communications Bible
  • 2. Developing a Comms Philosophy
  • 3. Working with: Bloggers, Running blogger events, Forums, Twitter etc.
  • 4. Finding Tools – Who is talking about you online?
  • 5. Crisis Communications

    Update: More details
    * 0. Basics of Online Comms

    How people are communicating online. The numbers, the tools and sites they use and the language they use

    * 1. Developing a Communications Bible

    Using techniques used by TV show writers to create a working document on how a company communicates with itself and the outside world and the prescribed methods and content to be used when communicating.

    * 2. Developing a Comms Philosophy

    Working with your staff to create guidelines on communicating with the outside world both when as an official representative of the company as well as when in a personal capacity.

    * 3. Working with: Blogs, Forums, Twitter etc.

    How to use online media to spread your company message and how working with bloggers, Twitterers and Facebook users can create digital word of mouth campaigns

    * 4. Finding Tools – Who is talking about you online?

    We go through a list of tools you can use (both free and premium) to see what people are saying about you and your competitors and where they’re saying it

    * 5. Crisis Communications

    With the best of intentions, things can go wrong and go wrong quite quickly. We go through how best to respond to a crsis and how to turn any negative fallout into neutral or positive sentiment. We’ll use Irish and UK examples of good ways to address a crisis online.

Links this week – 24th March 2010

Facebook will get serious about location, very soon.

There’s money in virtual goods, we know this and money in location sensitive virtual goods too.

Genius. Tech support for your company via your Get Satisfaction Facebook Page Tab.

Paul links to a free e-book on pricing.

The big big news is what Facebook is going to evolve to. Facebook Pages all over the web.

Links this week – Monday March 1st 2010

Facebook and elections, might be important for Ireland in the next few months.

Corona, much easier way of building iPhone applications?

Waxy has an amazing history of media pieces on tech being used for crime. The latest Please Rob Me website is just this iteration’s version of “telephone to tell burglars when you’re not at home”.

The U.S. Military is now saying ok to troops using social networks.

C Words: Creative, consistent, constructive, community-minded and use case studies

What marks out good engagement in social media? Some of the Cs of social media are in the title of this post. A while back at the EU NGO event we were asked about methods of engaging online and I thought that these were relevant.

Creative
There are only so many flash mobs, viral videos, blogger launches, hashtag polluting tweets and phototagging campaigns you can take and that can be cloned and redone again and again before people become sick of them and starting generating negative sentiment towards them. Do a Princess Bride night, do a Tweasure hunt.

Consistent
Update your Facebook Page on a regular occassion. Update your blog. Respond to questions and replies. Be around on Twitter and if you are interacting, answer questions even if they make you uncomfortable. Don’t selectively answer positive questions or broadcast out happy clappy stuff while people are tweeting you and having issues with your service.

Constructive
Add to a conversation. Earned media. If you know the answer to something, share it, share your experiences and insight. If you are worried about giving away knowledge and your IP, just how empty is your playbook? A few blog posts, tweets or Facebook updates shouldn’t make the smallest of impact on your body of earned knowledge. If it does, worry more about why, not about hiding it away.

Community-minded
Do stuff to make the overall community better. Do you necessarily need to wait to be asked? The more you partake, the more you are part of the community and the more you’re respected and loved.

Use case studies
Case studies are stories. We like stories. We put ourselves in stories, we make things up and wrap them around the words in the case studies. Telling a good story is important for any product/brand but having someone retell that story and add their own personal bit of magic to it is more powerful.

The above are a bit like the “Be” Tweet I sent out months ago on how to use Twitter well: Be useful , Be interesting, Be first , Be around, Be supportive

Thanks Online PR peeps

About three weeks ago I ran the Online PR course/workshop. The dealio with it was that those attending didn’t pay with money but accepted that they had a task to blog/Tweet something they found useful from the course. Thanks for the 35 people who came along and the below folks who have so far blogged about it.

Martina.

Steph.

Marc.

Jennifer.

JBBC.

Dena.

Dave Davis.

Derry O’Donnell.

Leo Fogarty. Includes a video too!

Vanessa.

Links this week – Monday February 8th 2010

Social media works for some orgs, not for others. Dachsis covers how to sell the idea to your organisation.

Another way to measure website traffic in Ireland. IrelandMetrix top sites.

Interesting how larger firms are now stopping analysts with big “microbrands” from using them. Blog and Twitter only on company space.

How Del taco uses Facebook to market itself.

Video: Should everyone get involved in social media?

Links this week – Wednesday February 3rd 2010

Video: Cory Booker explains his strategy

for using Twitter and other social media to take on what he calls Newark, New Jersey’s “reputational problems.” … Booker points out the eye-catching fact that his reach on Twitter is some multiple of the number of people who actually live in Newark.

Social media and plumbers? Really? Yes.

8 guides to use social networks for business.

Good metrics to track social media campaigns.

So running someone else’s Twitter account. Should you?

What’s data worth?

Links this week – Wednesday 27th January 2010

150,000 Irish are on Twitter. Gabby feckers aren’t they?

Online Marketing Plan template from Toddle.

Pivotal talks face to face promotions.

If you’re into Foursquare. Foursquare X looks er mega.

Social business in 2010.

And on that. How to become a smarter social business person.

The 5 Reasons You’re Failing In Social Media

Some useful online marketing links – Jan 18th 2010

Nice idea. To promote media uses of xbox instead of just the gaming aspects, they’ve been putting on free concerts with bands that will appeal to the teen demographic. Earned media.

Social media people in Ireland on Twitter. At least according to their bios.

Google allowing businesses to post context sensitive promotions on Google search results. Lovely idea.

Nike iPhone App takes colours from your photos and then designs a shoe with them.

Duarte’s blog posts are always insightful. When given an excel file full of numbers, how do you present it? Here they show you.