Using Facebook’s ad system we can now see that Facebook in Ireland has doubled in size in 12 months, going from just under 200,000 users in January 2008 to 400,980 Irish users in January 2009.
The growth pattern in numbers for Facebook users in Ireland:
January 2007 7,000 users in Ireland
October 2007 131,000 users in Ireland
January 2008 Under 200,000 users in Ireland
April 2008 – 224,820 users in Ireland
January 2009 400,980 users in Ireland
400,980 users in Ireland
387,580 registered their gender
Relationship status: 223,520 registered their status
In a relationship 75,960
Age 21 to 35 – 301,140 75.1%
Age 25 and up – 275,660 68.9%
Age 30 and up – 148,320 36.9%
Age 18 and under 17,540 4.4%
Fred Wilson and Broadstuff talk about life in banner ads/display ads still. You don’t get brand recognition/reenforcement with search ads.
Things a company can’t and shouldn’t do on Facebook.
Here’s a wakeup call. The kids don’t care about cars anymore. How can you market to them now car makers?
You in PR? 51 not very technical things you should have a grasp of.
Ten Recipes for Persuasive Content.
Want to do video demos? Have a look at the Debut software. It’s freeware.
Their language. The BBC does something very clever. For a kids comedy show they have the kids improvise their lines. Letting the kids talk in their own language, not the dialog of older script writers. Who writes the copy for your ads? Who looks after PR for the kids products that kids buy? Mmm.
Richard did a great presentation on Web Architecture and SEO. Have a looksee.
Found this via Kerry. HP did a clever campaign giving away 31 pieces of kit and the reaction was fantastic. Here are their slides talking about the campaign:
Some blurbs from the slides:
- “We could not have bought the results achieved with traditional media”
- “We really know them at a personal level – we consider each other friends, not just cards in a rolodex”
- “We spent over a year demonstrating that we were willing to do the right things for, with and by them and therefore earned their trust”
- “They helped design the rules and manage and organise each other – this was more of a partnership than a program”
- “By allowing the bloggers to design their own contest and then giving them a unit to give away, we removed a lot of the legal and internal approvals required for such a campaign”
Food for thought folks!
No we’re not closed for Christmas. Did you not get our e-card that told you you’ve got a goat with your name on it in Africa? Shucks, sorry.
Emily Tully, previously of TodayFM fame is now running her own PR company and has uploaded her recent presentation on PR for startups that she gave at the Digital Hub.
Broadstuff reports on the recent Facebook Group gaming that’s been doing on. It’s not just groups, I know of a famous brand where their fan page wasn’t actually theirs and none of the half a million fans realised it.
Eolai sells more paintings rapidly thanks to Twitter.
Pat Phelan sticks it to the Social Media sharks. It’s unfortunate that this new business area is full of amazingly talented and genuine people but the snakeoil salesmen have jumped on board too. It took years for the SEO business to get tainted by all these people but it seems to have taken months for social media ninja coach strategists to come along.
Techcrunch does a breakdown on the Facebook and mySpace ad platforms and which are better.
Nice report on video gaming trends.
More links during the “time off”.
Random image of something not linked to this post but added for colour:
Photo owned by u07ch (cc)
Everyone is winding down now for Christmas with some PR agencies not back until the New Year but news still happens and newspapers and radio stations still need content. Some do shut their doors but the mains ones need to maintain a presence. Now is as good a time as any to crowbar your company or product into the media.
What might make it easier again to get some attention is something that fits well with the current zeitgeists. Recession, Christmas, banks, job losses. Something anti-gloom too might work well. Or a riot:
Photo owned by pinguino (cc)
Update: 12 Jan 2009 – Event is now full
The event I previously offered to organise, that of Irish bloggers meeting PR and Marketing folk will happen on Jan 21st in Dublin thanks to Edelman who are offering up space to host it. Yeah it’s 6.17pm as 6.15pm is just a tad too uniform but come along at 6.15pm if you feel more comfortable with that. Spaces are limited to 30 and those who already stuck their name down get first refusal.
Photo owned by lepiaf.geo (cc)
The format will be a PR rep will give a five minute talk about what PR is about and maybe give some Irish context and then we’ll have an Irish blogger share their experiences of what blogging in Ireland is about and then we’ll open the floor so anyone can pick the brains of this combined group.
The idea of this meetup (and perhaps it will become a regular thing) is for those who interact so much online can share their experiences with those people employed to try and connect with these digital natives and give them what they want. A lot of the bad experiences around PR and Marketing are to do with miscommunications between the various groups. Lets try and sort that.
Edelman’s address is:
37 St Stephens’ Green
Dublin 2 – Ireland
Photo owned by Alana Elliott (cc)
This opinion piece in the Sunday Business Post is truely awful. Running an Online Marketing Campaign by learning lessons from how criminals do spam attacks? No no no.
So a rate card for Facebook leaked out and then another. 300k for a sponsored group? Youch.
Brilliant. Alex Tew builds a game that ties into the shoe-throwing George Bush press conference. It’s done within hours of the event and sold for 5k within days of it. It’s called Sock and Awe. The shoe throwing is still news about a week later. If a little flash game can be built within hours of an event, why is is taking your webdev team a year to do your new website or 6 months to build a new tool for you? Today you’re 6 months late if that tool takes 6 months to build.
And speaking of being timely.
Forrester tells you how to choose a social network if you want to market in Europe.
Social media predictions for 2009.
Broadstuff shows the Cost Per Click model ain’t that good these days.
Yesterday I got an invite to install the O2 Ireland “Pass it on” Facebook Application (which also works in Bebo).
The idea is that if you send invites to your friends you’ll get money. 50 cents of credit that is. On Facebook it says you can send 4 invites a week but in the Terms and Conditions on their site it says 2 invites per week. If one of these friends applies for a free SIM card then you get €1. If a friend gets 20 quid in credit then you get a fiver in credit but the murky T&Cs say they must use the app themselves?
c) Level 3: €5.00 will be rewarded to you the first time that a friend that you invited who ordered a SIM through the member get member service purchases credit worth €20 or more. This friend MUST enter their new O2 mobile number into the application for this reward to be applied.
So either you can earn 2 X (€0.5 + €1 +€5) = €13 a week or else 4 X (€0.5 + €1 +€5) = €26 a week. The maximum you can earn is €300 in 6 months. Which is 46 friends.
Without evening checking I would think that takeup on Bebo is going to be a lot better than on Facebook. Looking at the age demographic and employment demographic for Facebook, they are going to have more people on contract than on credit phones and they won’t be able to move people as easily to a credit phone either. Bebo of course is different. And the numbers for Facebook and this app: Users:122 monthly active users
When you look at the same application on Bebo: 1832 users. You can see who they are too. Reading the comments there does seem to be a few issues with the Bebo App platform though. The O2 Application has been on Bebo since March but the numbers are still very impressive. If each install resulted in 4 invites and say 2 sims being sent out per App install then that’s 3,664 potential new customers, €3,664 in credit (not real money) being given back for invites and €3,664 in credit when the SIMs were delivered. Given the average spend for those with credit phones, it doesn’t sound like a bad investment, once the cost of building the app wasn’t too much. Judging by the interaction on the Bebo Profile of the app you’d have to pay for a part-time resource too. 83 comments on the profile, many from O2 themselves.
A nice move though by O2 but I’d have considered it wiser for a different type of campaign on Facebook compared to Bebo.
Would you do anything differently with this? How would you target those you want to sign up for contracts? Offer them premium services?